11/11/2022 0 Comments Mediamaster pro tutorial espaol![]() ![]() “Sometimes we see things come up in lists that we just don’t think is a good product category,” says Cheng, recalling a craze in 2017 for air fryers. Interest in emergency preparedness kits, for one, spikes in late summer. Interest in iPhone cases and accessories spikes every fall, for example, when Apple drops the latest iteration of its flagship product. Some of those trends are straightforward. Gut instinct still plays a role, but so do things like search data, as well as a database filled with seasonal trends. “I hope we can make video work for us this year.”Įarly on, Wirecutter guides were driven by the editorial team’s search for solutions to their own tech problems. “It’s something we’re behind on,” Cheng says. Wirecutter has been on YouTube since 2015, and only five videos it’s published there have gathered five-figure view counts - but Cheng says she sees promise in GIFs and videos that show how products work and are tested, rather than visual versions of the exhaustive reviews that Wirecutter’s known for. #MEDIAMASTER PRO TUTORIAL ESPAOL CRACK#Wirecutter has its sights on producing more video, which has been a hard nut to crack for commerce publishers. So far, Wirecutter has been working with editors on Times desks including Smarter Living and Well and tapping Times reporters as sources: It got Eric Asimov, the Times’ wine critic, to contribute to a guide on the best wine glasses last year. Getting there involves tapping the resources of the Times in a way that doesn’t discredit the newspaper’s journalistic integrity. The goal is to build Wirecutter into a more mass consumer brand as e-commerce continues its push into the mainstream. #MEDIAMASTER PRO TUTORIAL ESPAOL SOFTWARE#Along with keeping existing guides updated, Cheng is responsible for expanding Wirecutter into newer product categories like small business software - “ Best Online Fax Services,” for example - and new editorial formats, including product tutorials and video, for Wirecutter as well as the Times. The most recent guide to the best laptop backpack runs over 8,500 words, for example. Wirecutter’s defining product is its more than 700 exhaustively researched product guides. Cheng belongs to a new class of editorial employee that’s helping publishers diversify their revenue streams as they realize it’s hard to survive on ad revenue alone. Now, following its purchase by The New York Times in 2016 for $30 million, Wirecutter has a 70-person editorial team and staff of 100. Wirecutter was a three-person tech-buying guide when Jacqui Cheng joined in 2013. ![]()
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